About Us
The Agency That Builds Websites Tradies Actually Need
We started Local Service Marketing because we got sick of watching tradies pay for websites that don’t rank, agencies that don’t deliver, and marketing that doesn’t convert. We figured someone should do it properly.
Our Story
Where we came from
Between us, the founding team has over 30 years of digital marketing experience. We’ve run campaigns through every major shift Google has thrown at the industry. Algorithm updates that wiped rankings overnight. The rise of Facebook Ads. The switch to mobile-first. The AI era. We’ve adapted through all of it.
Through that time, we kept seeing the same thing. Trade businesses paying thousands for websites that look alright but don’t rank on Google. Or paying agencies monthly retainers for marketing that sends vague reports full of vanity metrics. Nobody was treating tradies the way tradies deserve to be treated: straight up, honest, and with their money respected.
So we built Local Service Marketing to fill that gap. We build SEO-optimised websites for tradies and run digital marketing campaigns that actually bring in work. We work with plumbers, builders, pest controllers, pool builders, kitchen and bathroom renovators, window and door companies, and general renovation contractors. That’s our world. We don’t try to be everything to everyone.
What Drives Us
Our values aren’t a marketing angle. They’re how we operate.
Honesty over sales.
We’ve turned away clients when we weren’t the right fit for their business. We’ve told prospects their budget was too low to get results. We’d rather lose a deal than take someone’s money knowing we can’t deliver. That’s not a marketing angle. That’s how we operate.
You see everything.
With our website builds, you see and interact with your homepage prototype before you pay. With our marketing, every campaign change and optimisation is visible and approved by you before it goes live. We don’t operate behind closed doors.
Communication, not reports.
Weekly or fortnightly updates. Monthly calls. Plain English. We tell you what we did, why we did it, what worked, and what didn’t. If something needs to change, you’ll hear it from us before you notice it yourself.
Long-term partnerships.
We’re not a band-aid. We’re a growth partner. A great website is the foundation, and from there, SEO and Google Ads compound over time when they’re managed properly. That said, we don’t lock you in. No 12-month contracts. We keep you because we deliver.
The Team
The people behind LSM
Michael Colman, Founder
Over a decade of digital marketing experience across SEO, Google Ads, and Google Maps. Michael built LSM because he believed tradies deserved better from their web designers and marketing agencies. He’s the one designing your website mockup, reviewing your campaigns, and on your monthly calls. Not a junior account manager you’ve never met.
Results
We let the numbers do the talking.
One of our clients, a podiatry practice, came to us averaging 30 to 40 bookings per month. We rebuilt their website and online presence from scratch. Their bookings doubled. They’re now deciding whether to hire another practitioner to keep up with demand.
That’s what honest, transparent marketing looks like when it’s done properly.
30-40
Bookings Before
2x
Bookings Doubled
6 mo
Timeframe
Get Started
Ready to work with an agency that respects your money?
We’ll design a homepage prototype for your trade business. Free, no obligation. You see it before you pay a cent.
- Free website mockup
- No sales pitch
- See your site before you commit
- 100% money-back guarantee on the full build