Google Ads Management
Google Ads Management for Tradies
You’re paying for clicks. You should be paying for calls. We manage Google Ads campaigns for trade and home service businesses across Australia, and we don’t stop until your ad spend is turning into jobs on your calendar.
The Problem
Most tradies waste money on Google Ads. Here’s why.
It’s not because Google Ads doesn’t work. It works very well for trade businesses when it’s set up properly. The problem is that most campaigns aren’t.
Broad keywords eating your budget. Your ads are showing for searches that have nothing to do with your business. Someone searches “how to fix a leaking tap” and your ad for emergency plumbing shows up. That click costs you $15 and the person was never going to hire anyone.
No conversion tracking. You’re spending $2,000 a month and you have no idea which clicks turned into phone calls, which turned into form submissions, and which turned into actual jobs. Without tracking, you’re guessing. And guessing gets expensive.
Set-and-forget management. Your agency launched the campaigns six months ago and hasn’t touched them since. They send you a monthly report with impressions and clicks, but nobody is looking at the search terms, adjusting bids, or cutting what isn’t working.
Wrong landing pages. Your ad says “emergency plumber” but it sends people to your homepage. They can’t find what they searched for, so they leave and call someone else.
Every one of these problems is fixable. That’s what we do.
Our Approach
How we manage Google Ads differently
Targeted keyword strategy for your trade.
We don’t dump a hundred keywords into a campaign and hope for the best. We research how your customers search, what terms bring in actual jobs, and we build your campaigns around that.
Proper conversion tracking from day one.
Every phone call, every form submission, every click-to-call on mobile is tracked. You’ll know exactly which keywords and ads are bringing in work.
Weekly optimisations, not set and forget.
We’re in your account every week. Cutting search terms that don’t convert. Adjusting bids. Testing new ad copy. Shifting budget toward what’s working.
You see everything.
Every change we make is visible to you. We don’t hide behind a dashboard. You’ll get regular updates in plain English explaining what we changed and why.
You approve changes before they go live.
We don’t make major changes to your campaigns without your say-so. It’s your money and your business.
What’s Included
Everything you get with our Google Ads management
- Campaign setup and account structure built for your trade and service area
- Keyword research and ongoing negative keyword management
- Ad copy writing, testing, and improvement
- Bid strategy optimisation based on actual lead data
- Conversion tracking setup (calls, forms, click-to-call)
- Landing page recommendations to improve conversion rates
- Regular performance reports in plain English
- Monthly strategy calls to review results and plan next steps
- Competitor monitoring so you know what you’re up against
Industries
Industries we manage Google Ads for
Each industry has its own search patterns, seasonal trends, and customer behaviour. We build campaigns around those specifics.
Results
This is what properly managed Google Ads looks like.
One of our clients, a podiatry practice, was averaging 30 to 40 bookings per month from their Google Ads. The campaigns had been running for a while but nobody was optimising them. We took over, rebuilt the campaign structure, fixed the tracking, and focused spend on the keywords that were bringing in actual bookings.
Their monthly bookings doubled. They’re now deciding whether to hire another practitioner to keep up with the extra demand.
30-40
Bookings Before
2x
Bookings Doubled
6 mo
Timeframe
Process
How it works
Free Ads Report
We get access to your Google Ads account and do a full review. What’s working, what’s wasting money, and the top priorities to fix. Free, no obligation.
Strategy
We build a tailored plan for your business, your trade, and your budget. We set clear goals and explain the strategy to get there.
Launch
We build your campaigns, set up conversion tracking, and get everything live. You approve it all before we spend a cent.
Optimise & Grow
We manage your campaigns every week. You get regular updates and monthly calls. We cut what isn’t working and double down on what is.
FAQ
Frequently asked questions
How much does Google Ads management cost?
Our management fees depend on the size of your account and the scope of work. We’ll give you a clear quote after reviewing your account in the Free Ads Report. No hidden fees, no lock-in.
How much should I spend on ads?
It depends on your trade, your area, and your competition. We’ll recommend a budget based on the opportunity in your market. For most trade businesses, a meaningful starting budget is between $1,500 and $5,000 per month in ad spend (on top of management fees). We’d rather you start at a level where you can see results than spread your budget too thin.
How quickly will I see results?
Google Ads can generate leads from day one. But it takes 4 to 8 weeks of data and optimisation before a campaign hits its stride. The longer we manage it, the better it gets, because we learn what converts and cut what doesn’t.
Can you guarantee a certain number of leads?
No. And be cautious of any agency that does. What we can do is show you the data, explain the strategy, and manage your campaigns with the goal of reducing your cost per lead and increasing your lead volume over time. We’ll be honest about what’s realistic for your budget and market.
What if I’m not happy with the results?
Tell us. That’s what the monthly calls are for. If something isn’t working, we want to know so we can fix it. And if Google Ads turns out not to be the right channel for your business, we’ll tell you that too. No lock-in means you can walk away anytime.
Get Started
Stop paying for clicks that don’t turn into jobs.
We’ll review your Google Ads account and give you a clear report on what’s working, what’s not, and where to focus first.
- Free, no obligation
- No sales pitch
- You keep the report no matter what
- Takes about 15 minutes of your time to set up