SEO for Tradies
SEO That Gets Tradies Found on Google
Google Ads stops the moment you stop paying. SEO keeps working. We build and manage SEO campaigns for trade and home service businesses across Australia, including local SEO that puts you on the map in your service area. Every ranking improvement, every new lead, tracked and reported.
The Problem
Most tradie websites are invisible on Google. Here’s why.
You’ve got a website. Maybe someone built it for you a few years ago. It looks alright. But when you search for your own services on Google, you’re nowhere to be found. Page 3. Page 5. Not there at all.
No keyword strategy. Your pages don’t target the actual terms people search for. “Plumber near me” gets thousands of searches a month. If your website doesn’t have content built around that, Google has no reason to show you.
No local SEO. For trade businesses, local search is everything. “Electrician [suburb],” “pest control near me,” “builder in [city].” If your site isn’t optimised for your specific service area, you’re invisible to the people closest to you.
Thin content. A homepage, an about page, and a contact page isn’t enough. Google wants to see detailed, useful content about every service you offer, every area you serve, and proof that you’re a real, trusted business.
Technical problems. Slow loading speeds, no mobile optimisation, broken links, missing meta tags. These things compound and push you further down the rankings every month.
Every one of these problems is fixable. That’s what we do.
Our Approach
How we do SEO differently for tradies
Local SEO that dominates your service area.
Most of your customers are within a 30-minute drive. We optimise your website for every suburb, city, and region you serve. Location-specific pages, local schema markup, Google Business Profile integration, and citation building that tells Google exactly where you operate.
Keyword strategy built around how your customers search.
We research the exact terms people use to find businesses like yours. Emergency searches, service-specific searches, location-based searches. Then we build content around those terms so Google knows you’re the answer.
Technical SEO that removes the roadblocks.
Site speed, mobile performance, crawlability, structured data, internal linking. We fix the technical foundations that are holding your rankings back and make sure Google can find, understand, and rank every page on your site.
Content that ranks and converts.
We create service pages, location pages, and blog content that targets the keywords your customers search for. But we don’t just write for Google. Every page is designed to turn a visitor into a call or form submission.
Monthly reporting you can actually understand.
We report on what matters: rankings, traffic, leads. Not vanity metrics. You’ll know exactly which keywords you’re ranking for, how much organic traffic you’re getting, and how many leads came from SEO.
What’s Included
Everything you get with SEO for Tradies
- Full technical SEO audit and fixes (site speed, mobile, crawlability)
- Keyword research targeting your services and service areas
- On-page optimisation (title tags, meta descriptions, headings, schema markup)
- Local SEO: location pages, local citations, NAP consistency
- Google Business Profile optimisation and ongoing management
- Service-specific landing pages built for conversions
- Content strategy and blog content that targets valuable search terms
- Backlink building through local directories and industry citations
- Monthly ranking and traffic reports in plain English
Industries
Industries we do SEO for
Each industry has its own search patterns and local competition. We build SEO strategies around those specifics.
Process
How it works
Free SEO Audit
We audit your website and tell you exactly where you stand. What’s working, what’s holding you back, and the top priorities to fix. Free, no obligation.
Strategy
We research your market, your competitors, and your keywords. Then we build a roadmap: what pages to create, what to optimise, and what to fix first.
Build & Optimise
We fix technical issues, optimise existing pages, create new content, and build local citations. Every change is designed to improve your rankings and get more leads.
Track & Grow
SEO compounds over time. We monitor your rankings, track your leads, and keep optimising every month. You get reports showing exactly what’s changed and why.
FAQ
Frequently asked questions
How long does SEO take to work?
SEO is a long-term investment. Most trade businesses start seeing meaningful improvements in 3 to 6 months. Some competitive keywords take longer. The good news is that once you’re ranking, the leads keep coming without paying per click.
What’s the difference between SEO and local SEO?
SEO targets general search rankings (like “plumber Sydney”). Local SEO targets map pack results and location-specific searches (like “plumber near me” or “plumber in Parramatta”). For trade businesses, local SEO is often more valuable because your customers are searching locally. We do both.
Can you guarantee page 1 rankings?
No. And be wary of anyone who does. Google’s algorithm considers hundreds of factors and changes regularly. What we can do is follow proven best practices, track our progress, and continuously optimise. We’ll be honest about what’s realistic for your market and competition.
Do I need SEO if I’m already running Google Ads?
Yes. Google Ads gives you instant visibility, but you pay for every click. SEO gives you “free” organic traffic that compounds over time. The best strategy uses both: ads for immediate leads and SEO for long-term, sustainable growth. Together they dominate the search results page.
How much does SEO cost?
It depends on the scope: how competitive your market is, how many services and locations you target, and the current state of your website. We’ll give you a clear quote after reviewing your situation. No hidden fees, no lock-in.
Get Started
Find out why your competitors are outranking you.
We’ll audit your website and show you exactly where you stand on Google, what’s holding you back, and what to fix first to start getting more organic leads.
- Free, no obligation
- No sales pitch
- You keep the report no matter what
- Includes local SEO analysis for your service area