Building & Renovation Industry
Builder & Renovation Marketing
Homeowners are searching for builders right now. If they can’t find you, they’re hiring someone else. We run Google Ads, SEO, and Google Maps campaigns built specifically for builders and renovation companies, and every dollar is tracked back to enquiries and jobs.
The Opportunity
Homeowners research builders online before they call anyone.
Whether it’s a new home build, a renovation, or an extension, people start their search on Google. They compare builders, read reviews, look at project photos, and request quotes from whoever shows up first.
Building and renovation projects are high-value. A single new client could be worth $50,000 to $500,000 or more. That makes every lead incredibly valuable, and it means the return on a well-managed marketing campaign is enormous.
Most builders still rely on word of mouth. That works, but it’s not predictable and it doesn’t scale. Digital marketing puts you in front of people who are actively looking for a builder right now. If you’re not showing up, those projects go to someone else.
Our Services
How we get more building enquiries on your desk
SEO for Builders
We get your website ranking on page 1 for the building searches that matter in your area. “Builders near me,” “home renovations [suburb],” “house extensions [city].” Once you’re ranking, the enquiries keep coming.
Google Ads for Builders
We build and manage Google Ads campaigns that target homeowners searching for building and renovation services right now. Every click is tracked, every lead is reported, and we optimise weekly to bring your cost per lead down.
Google Business Profile for Builders
When someone searches “builder near me,” the map pack is the first thing they see. We optimise your Google Business Profile so you show up there with strong reviews, project photos, and regular posts.
Why Us
Why builders choose LSM
We understand how building clients search.
New builds, renovations, and extensions all have different search patterns. Someone looking for a granny flat builder has different intent to someone searching for a full home renovation. We build your campaigns around these differences.
High-value projects need high-quality leads.
A $200k renovation lead is worth investing in properly. We don’t chase volume for the sake of it. We focus your budget on the keywords and audiences most likely to convert into real projects with real budgets.
Transparent reporting you can actually understand.
No dashboards full of graphs you’ll never read. We tell you how many enquiries came in, what they cost, and which campaigns drove them. Plain English. Every week.
No lock-in contracts.
If we’re not delivering, you can leave. That’s how confident we are that you’ll stay.
Results
What happens when building marketing is done properly.
We work with trade and home service businesses across Australia. Our approach is always the same: fix the foundations, track everything, optimise every week, and grow. For builders, that means more quote requests from homeowners who are ready to start their project.
2x
Enquiries Doubled
100%
Every Lead Tracked
$0
Lock-in Contracts
Other Industries
We also work with
Get Started
Want more building enquiries? Start here.
We’ll review your current marketing (or help you figure out where to start) and give you a clear report with the top priorities to get more project enquiries.
- Free, no obligation
- No sales pitch
- You keep the report no matter what
Even if you don’t work with us, you’ll know exactly where your marketing stands.