Pest Control Industry
Pest Control Marketing
When someone has a pest problem, they search Google and call the first company they find. If that’s not you, it’s your competitor. We run Google Ads, SEO, and Google Maps campaigns built for pest control businesses, and every dollar is tracked back to calls and bookings.
The Opportunity
Pest control searches spike hard and fast.
Termite season, cockroach outbreaks, possum problems, rodent infestations. When pests show up, people search Google immediately. These are urgent, high-intent searches from people who need help today, not next week.
Pest control is also seasonal. Termite inspections peak in spring and summer. Rodent calls increase in winter. Spider and ant searches spike after rain. A smart marketing strategy accounts for these patterns and makes sure you’re visible when demand surges.
Most pest control businesses rely on repeat customers and word of mouth. That’s a good foundation, but it doesn’t fill the gaps. Digital marketing brings in the new customers your referral network can’t reach.
Our Services
How we get more pest control calls on your phone
SEO for Pest Control
We rank your website for the pest control searches that matter. “Pest control near me,” “termite inspection [suburb],” “rat removal [city].” Once you’re on page 1, the calls keep coming without paying per click.
Google Ads for Pest Control
We run targeted campaigns that capture urgent pest control searches the moment they happen. Emergency termites, cockroach infestations, possum removal. Every call is tracked, every dollar accounted for.
Google Business Profile for Pest Control
The map pack is where most people click when they need a pest controller now. We optimise your listing with reviews, photos, and posts so you show up first in your service area.
Why Us
Why pest control businesses choose LSM
We understand how pest control customers search.
Emergency pest calls have different intent to pre-purchase termite inspections. Someone with cockroaches at 9pm needs help now. Someone researching annual termite inspections is comparing options. We target both, differently.
Seasonal campaigns that match demand.
Pest control demand shifts throughout the year. We adjust your campaigns, budgets, and messaging to match seasonal patterns so you capture peak demand without wasting budget in quiet periods.
Transparent reporting you can actually understand.
No dashboards full of graphs you’ll never read. We tell you how many calls came in, how many bookings, what they cost, and which campaigns drove them. Plain English. Every week.
No lock-in contracts.
If we’re not delivering, you can leave. That’s how confident we are that you’ll stay.
Results
What happens when pest control marketing is done properly.
We work with trade and home service businesses across Australia. Our approach is always the same: fix the foundations, track everything, optimise every week, and grow. For pest control, that means more calls from people who need your help today.
2x
Bookings Doubled
100%
Every Lead Tracked
$0
Lock-in Contracts
Other Industries
We also work with
Get Started
Want more pest control calls? Start here.
We’ll review your current marketing and give you a clear report on where the biggest opportunities are to get more bookings from people who need pest control now.
- Free, no obligation
- No sales pitch
- You keep the report no matter what
Even if you don’t work with us, you’ll know exactly where your marketing stands.