Google Maps Optimisation
Google Maps Optimisation for Tradies
When someone searches “plumber near me” or “electrician [suburb],” the Google Maps pack is the first thing they see. Three businesses, front and centre, with reviews, phone numbers, and directions. If you’re not in that pack, you’re invisible. We optimise your Google Business Profile to dominate the map results within a 7-mile radius of your location.
The Opportunity
The map pack is where most “near me” clicks happen.
When someone searches for a local service on their phone, the Google Maps pack appears above the regular search results. Three businesses with star ratings, review counts, phone numbers, and a “Directions” button. Most people call one of those three without scrolling any further.
For trade businesses, the map pack is gold. These are people in your area, searching for your service, right now. They’re not researching. They’re ready to call. And they’re going to call whoever shows up first with good reviews.
We optimise your Google Business Profile to rank in the map pack within a 7-mile radius of your business location. That means when someone in your service area searches for what you do, you show up. We typically see meaningful results within 3 months of starting the optimisation work.
If you’re not in the top 3 map results for your services in your area, you’re leaving calls on the table every single day.
Our Approach
How we get you into the map pack
Complete profile optimisation.
Your business name, categories, services, attributes, description, hours, and service area are all optimised to match what Google wants to see. Most profiles are half-filled or inconsistent. We fix that.
Review generation strategy.
Reviews are the single biggest factor in map pack rankings. We set up automated review request systems that make it easy for happy customers to leave a Google review. More reviews, better ratings, higher rankings.
Regular posts and photo updates.
Google rewards active profiles. We publish regular Google Posts with project photos, offers, and updates that signal to Google your business is active and engaged. This helps you rank higher and builds trust with potential customers.
Local citation building.
Your business needs to be listed consistently across the web. We build and clean up citations across directories, industry sites, and local listings to reinforce your location and services with Google.
7-mile radius tracking.
We use geo-grid ranking tools to track exactly where you rank in the map pack across your entire service area. You’ll see a visual heat map showing your visibility at every point within the 7-mile radius, and how it improves month over month.
What’s Included
Everything you get with Google Maps Optimisation
- Full Google Business Profile audit and optimisation
- Category selection and service area configuration
- Automated review generation system setup
- Review response management
- Weekly Google Posts with photos and updates
- Local citation building and NAP consistency cleanup
- Geo-grid rank tracking across your 7-mile service radius
- Competitor map pack analysis
- Monthly ranking reports with visual heat maps
Industries
Industries we optimise Google Maps for
Process
How it works
Free Maps Audit
We run a geo-grid scan of your current map pack visibility and show you exactly where you rank across your service area. Free, no obligation.
Optimise
We overhaul your Google Business Profile, fix your citations, and set up review generation. This is the foundation that everything else builds on.
Build Authority
Weekly posts, photo updates, review management, and citation building. We keep your profile active and growing so Google keeps rewarding you with visibility.
Track & Expand
We track your rankings across the 7-mile radius every month. As you dominate your core area, we expand to capture more territory. Results typically start showing within 3 months.
FAQ
Frequently asked questions
Why 7 miles?
Seven miles is the sweet spot for most trade businesses. It covers your core service area without being so broad that you’re competing with businesses in areas you don’t really serve. Once you dominate the 7-mile radius, we can expand further.
How quickly will I see results?
We typically see meaningful improvements in map pack visibility within 3 months. Some businesses see faster results depending on their starting position and local competition. Google Maps rankings are influenced by reviews, activity, and relevance, all of which we work on from day one.
Do I need a physical office to rank in the map pack?
No. Google allows “service area businesses” (tradies who travel to customers) to show in the map pack without displaying a physical address. We set up your profile correctly so you rank for your service area, not just your office location.
What’s the difference between this and SEO?
SEO targets the regular organic search results (the links below the map). Google Maps optimisation specifically targets the map pack, the three-business panel that appears at the top for local searches. Both are valuable and work best together.
Get Started
See exactly where you rank on Google Maps.
We’ll run a geo-grid scan of your service area and show you a visual heat map of where you’re showing up in the map pack, and where you’re not.
- Free, no obligation
- Visual heat map of your 7-mile radius
- Competitor comparison included