Category: Google Ads

  • How to Choose a Google Ads Agency for Your Trade Business

    Hiring a Google Ads agency is probably not the first important business decision you make, but it’s easy to get wrong. Most tradies who come to us have already been burned. They hired someone cheap, got charged per click, spent months getting poor results, and then had to start over. Finding a good agency is…

  • Google Ads vs Google Maps: Which Gets More Leads for Tradies?

    A lot of tradies think Google Ads and Google Maps are the same thing. They’re not. Both help you get found on Google. Both can generate leads and calls. But they capture different searches, serve different buyers, and cost different amounts per lead. Knowing the difference matters because it changes where you put your money.…

  • How Much Does Google Ads Cost for Home Service Businesses in Australia?

    The reason most tradies hesitate on Google Ads isn’t that they don’t want more leads. It’s that they don’t understand what it will cost, and the last thing they want is to throw money at something and get nothing back. That’s fair. And it’s exactly why this article exists. The good news: you don’t need…

  • Google Ads vs SEO for Home Service Businesses: Which Should You Choose?

    This is one of the first questions most trade business owners ask when they start thinking seriously about online marketing. It deserves a straight answer rather than the usual “it depends” non-answer. Here it is: most established trade businesses benefit from both. But the order and balance matter, and they’re different for every business depending…

  • How Long Does Google Ads Take to Work for a Trade Business?

    This is the question most tradies ask before they sign with a marketing agency, and it’s a fair one. You’re about to spend real money every month and you want to know when you’ll see something back. The honest answer: you’ll usually see your first leads within the first few weeks. But “working” in the…