You’ve got a website. It’s live. You can find it if you type your business name directly into Google. But search for “pool builder [your suburb]” or “kitchen renovations [your city]” and you’re nowhere. Page two, page three, or not indexed at all. This is the most common problem trade business owners come to us…
This is one of the first questions most trade business owners ask when they start thinking seriously about online marketing. It deserves a straight answer rather than the usual “it depends” non-answer. Here it is: most established trade businesses benefit from both. But the order and balance matter, and they’re different for every business depending…