Google reviews are one of the two most powerful marketing assets a tradie can have. The other is a solid website. Together, they do almost all the work. A review is just a customer saying “this person did good work.” That’s it. But Google treats reviews like currency. More reviews, newer reviews, and reviews with…
Your Google Business Profile is the single most valuable free marketing asset a tradie can have. It’s the listing that shows up in the local map pack, the three pins with business names, ratings, and phone numbers near the top of Google search results. Get this right and you’re instantly visible to people in your…
A lot of tradies think Google Ads and Google Maps are the same thing. They’re not. Both help you get found on Google. Both can generate leads and calls. But they capture different searches, serve different buyers, and cost different amounts per lead. Knowing the difference matters because it changes where you put your money.…
You’ve got a website. It’s live. You can find it if you type your business name directly into Google. But search for “pool builder [your suburb]” or “kitchen renovations [your city]” and you’re nowhere. Page two, page three, or not indexed at all. This is the most common problem trade business owners come to us…
This is one of the first questions most trade business owners ask when they start thinking seriously about online marketing. It deserves a straight answer rather than the usual “it depends” non-answer. Here it is: most established trade businesses benefit from both. But the order and balance matter, and they’re different for every business depending…